Human Vision · Claude Engineering · Real Products
SALMI & COMPANY is an independent product studio of three people. We make our own products: HairTwin and Frame, two apps in development, and Afghani Oil, a hair-oil brand with a live Shopify storefront. Claude Code works inside our development workflow. That is development assistance, not a Claude runtime inside the products, and it implies no Anthropic affiliation.
We're a small, ambitious product team building real digital experiences with Claude at the centre of our development workflow. The owner relies extensively on Claude to plan, develop, implement, iterate and improve products. The studio is the primary brand; each product keeps its own identity, its own design authority and its own status.
An independent studio. Claude is Anthropic's model; we use it in development and imply no endorsement or affiliation.
An owner responsible for strategy, a product and design lead, and an engineering and production lead.
Two apps in development, HairTwin and Frame, and Afghani Oil, a live Shopify storefront. No other products.
Claude Code works in the product source on the owner's instructions, each action recorded. None of the products runs on Claude.
Names and roles as supplied by the owner on 7 October 2026. The role lines describe each role's responsibility in the documented process; they are not biographies. No portraits, no invented contribution claims: the work on this site is the record.
Responsible for direction and priorities, for strategy and search positioning, for approving each stage (concepts, the opening, the wider build) and for deciding what is released.
Responsible for the experience each product is meant to deliver, the visual direction, and the boards and prototypes reviewed before implementation.
Responsible for carrying approved designs into native builds, capturing and testing them, and producing the media that documents the work.
Three people, in three roles, make our own products. Human vision sets the direction. Claude-assisted engineering helps carry it into working software.
The owner writes the instruction. Claude Code acts on it in the product source, and the action is recorded with its result and its hash. Designs are reviewed as boards before implementation (“show me the final visual boards BEFORE implementation”, 6 October 2026), direction is approved in stages, and what falls short is rejected and kept in the record. Claude's part is development assistance: design tooling, implementation and iteration. The products do not run on Claude, and nothing here implies Anthropic's endorsement.
The rules that run every project, and this website.
The owner sets direction and approves in stages: concepts, then an isolated opening, then the wider build. Silence is never approval. Internal review scores are not approval either.
Native builds are measured against the approved design, screen by screen and on real devices. Prototype, implementation, fixture and release are labelled separately, in the work and on this site.
Owner instructions, recorded Claude Code actions and surviving source are what we show. No invented sessions, metrics, testimonials or results. Original product repositories stay read-only.
Claude Code contributes design tooling, implementation and iteration across the products. Codex contributed too: the previous company website, the October films, Frame's later integration and tests, Oil's commerce foundations. We say which was which.
21st.dev is the first stop for interface components; source, dependencies and licences are checked and the mechanism is re-implemented in the studio's own code. Library glass dresses our chrome, never the products' screens.
Higgsfield for product footage where it genuinely strengthens a case study, credits documented, nothing generated to fake an interface. Existing authentic footage comes first.
No dates are promised. Each product's own page carries its roadmap in its documents' own words.
Built on fixtures. Onboarding, safety and consent, the guided six-angle capture with review and retake, the reading, a first plan and treatment pages, and Journey with missions and points.
Acceptance of the 7 October pages. The paged Analysis, Plan and Twin design is a direction approval, not an acceptance. Twin generation stays inactive until approved. Evidence base, people tests and medical wording review come before shipping.
Scope, not routes. Long-term progress, Lab products and label reading, Futures and cosmetic, Pro transplant, Companion and weekly story: a product backlog with historical boards, not built screens.
Captured, not accepted. Market, niche and deep navigation, filters, a paged feed with play, pause, mute, seek and save, Product and Analyze sheets, search, Saved and local collections, in diagnostic Android builds 1.8.0.
The audit and the native gate. Every screen measured against the approved Lit Stream set; the twelve-point native gate run on an emulator, then on the owner's device. Neither has been run.
The server-side swap. “Frame finds the product in this creative after you pick yours.” Today the swap is a creative demonstration; in the app, Use mine opens a labelled preview and makes no backend call. Thin niches and 52 markets follow.
A Shopify storefront, live as recorded on 7–8 October 2026. A 50 ml botanical hair oil, a twelve-ampoule protocol and combinations. Offer selection, cart and checkout are the store's own; nothing was ordered to make this site.
September reference, kept hero. A Claude Design homepage was approved for the chapters below the hero; the owner's brief kept the existing hero as it was.
Two films. The July film and the October macro, both Higgsfield productions with locked product layers. Customer reviews and photographs are omitted from every capture on this site.